New 2021 Hamburger King Logo Design Is A Whopper
The arrival of 2021 has seen Burger King go out with the old and in with the new. Right now, the most obvious modification is its new logo design. Over the course of the year, it's also due to refresh uniforms and product packaging together with its signs, marketing, and marketing. Based upon its logo design reveal, the brand might be headed for a winning year.A quick
history of Burger King logo designs
Hamburger King originally started as Insta Hamburger King. Their original logo was their name in black, topped by what appeared like a sun in gray and black. This lasted one year (1953-1954). They then changed to using simply their name in black. This lasted from 1954 to 1957.
In 1957, Burger King presented color and intricacy. Their logo became a king sitting on top of a burger, sitting on top of a banner with their name and the slogan "HOUSE OF THE WHOPPER". This lasted from 1957 to 1969.
In 1969, they introduced a new logo with their name "sandwiched" inside a bun. This basically lasted from 1969 to 1999 although the coloring was touched up in 1994. The dawn of the new millennium triggered Hamburger King to upgrade its logo. The "whopper" style stayed, however it was tilted slightly and surrounded by a blue crescent.Its "2021" logo style
is basically a go back to the 1969-1999 logo. It's been streamlined and upgraded a little, but that is actually all.New 2021 Burger Kink Logo Design Its "2021 "logo style is essentially a
return to the 1969-1999 logo design
. It's been structured and upgraded a little, but that is actually all.A masterclass in flat logo design There are three primary reasons the new logo is a masterclass in flat logo style. To start with, it's easy. One of the very first
lessons a logo designer learns is that less is more in logo style. The less you try to pack into a logo, the easier it is for viewers to absorb it quickly. This is particularly important in today's busy world.Secondly, it returns on brand name. Simply eliminating the blue crescent would have enhanced the logo design. Blue is found in the natural world, but it
is not likely to be associated with wholesome food. Switching out the generic yellow circle for a whopper bun makes it clear that the logo design relates to a food business.Reorientating the text makes it easier to scan quickly. What's more, the font style gives a picture of thick, abundant juiciness. It conveys the message that this is precisely what you can get out of a Burger King burger.Thirdly, it works
throughout a variety of media. Hamburger King requires a logo design that looks as good on crumpled product packaging as it does on Instagram. This implies that bold is gorgeous. You want chunky shapes, thick text, and intense colors.The power
of familiarity All the previous remarks could apply to any logo design. There is, nevertheless, one extra reason that the brand-new Hamburger King logo is a winner. It connects back to Hamburger King's many established logo. Familiarity can be a powerful
tool. It's one McDonald's uses frequently( and efficiently). The new logo may allow Burger King to take a leaf out of its arch-rival's playbook.
Comments
Post a Comment