Tip Top Roofing Pros

Life is precious, and time is short. We never know what tomorrow holds, so why wait to make an impact? After losing my mother-in-law last week, this truth hits harder than ever. We’re here to change lives, to make a difference. Let’s not waste the time we have on this beautiful earth—start today, and make every moment count. David Asarnow

The last two components I’ve outlined definitely pave the way to reach your ideal clients , but how do you successfully use your lead generation funnel as a vehicle that ultimately leads to a sale? (Notice how I emphasized "ultimately"? I will explain this a bit later) . My answer is always the same when it comes to any lead generation activity. It begins with Value Creation . When you lead with VALUE , you can never lose. Leading with value means doing what you can to add value to someone’s life before money ever exchanges hands. When you lead with value, your results are more consistent, predictable, and you create a bigger impact. Value creation allows you to successfully differentiate yourself from your competitors. You know as well as I do, your prospects have many options. Our world these days offers endless access to such a vast array of products and services (especially online) . And the more choices we have, the harder it is to make a decision. Where does that...

Do you ever feel like your sales and marketing teams are on opposing sides?  It’s been a constant battle for decades for many business owners. These two “sides” always seem to be chirping at each other…  “These leads aren’t good.”   “You don’t use our content properly to sell.” Tell me something…Is this representative of your sales and marketing teams?  WATCH THIS FUNNY VIDEO  However, the real question is…  Does it actually matter if your sales and marketing teams are aligned?  Will that really help you SCALE your business? I can simplify those answers for you in a few bullet points: You absolutely need sales. You absolutely need marketing. You ABSOLUTELY need them on the same page. Period.  Sure, you’re selling. Revenue is there. But it’s just OK.  Just  OK  is  NOT  how you are going to scale your business.  At this point you might say, “Well look, if I’m selling, I’m selling. Marketing does their thing, sales does theirs.”  And I’d agree, that works to a certain point. Say, up to a...

One of the fastest ways to successfully  SCALE  your business is recruiting and hiring the right talent to get you where you want to grow… Yet 9 out of 10 Entrepreneurs  avoid it like the plague . Sure, most of us already know we need TOP talent to grow and scale our businesses, BUT the majority of Entrepreneurs  really  struggle “cracking the code” when it comes to  successfully  attracting, qualifying, hiring and  ultimately  RETAINING the right people  for their team.  In all fairness, it’s not like they teach us this in school. And I’ve yet to come across a training program or course that outlines a  proven formula and step-by-step process  to successfully hiring right-talent for each unique business   out there  (especially for Entrepreneurial-based businesses).  It’s our  Greatest   Entrepreneurial Blind Spot.    As Entrepreneurs, we eventually come to a pivotal point in our business when our sales and marketing will hit a plateau  (or in some cases, take a dive) ,  OR  our sales...